SESSIBON and the communications agency Zandbeek developed a new footfall concept for the shopping centre Entre Deux in the Dutch city of Maastricht. This battle was all about finding the new fashion blogger for Entre Deux. The bloggers received instructions to gather clothing items from shops in Entre Deux, such as a top from Zara and a skirt from Vero Moda, and turn them into a fashionable outfit. This task’s primary focus was on the styles, trends, and prices of the items. After the preliminary rounds, a semi-final, and a final, the original 25 bloggers were whittled down to three winners, who are now contracted by Entre Deux. During the contest, SESSIBON demonstrated its ability to manage a whole project, from the very first idea to the actual implementation. We took care of the planning, all-round production, and implementation of the event, as well as the management of all clothing items lent by shop owners in Entre Deux. All items were returned to the right shop owner undamaged after the contest and were displayed prominently in the shop windows.
Development, production, models.