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case story

Kevin Murphy

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International shows for an international client. For the Australian brand Kevin Murphy, SESSIBON organises shows in Belgium, the Netherlands and Italy.

SESSIBON organises an event where the best hairstylists from all over the world demonstrate their skills in several trend presentations. The full-on stage programme consists of cut, colour and style demonstrations, which is alternated with an entertaining side programme featuring fashion shows, dancing, music performances and the like.

  • Cut.me: a showcase of the best cutting techniques with a silent cut by Pascal van Loenhout.
  • Style.me with, among others, Massimo Morello and Paz Bamrolia on stage
  • Colour.me: where the cruelty-free products are demonstrated by Henrik Sippo and others.
  • Building Blocks' other label was also featured, Eleven Australia with Melvin Royce Lane & Caesario Filippo.

SESSIBON will lead the entire project in the right direction. Take the case in Belgium, for example, which was commissioned by Building Blocks with discotheque De Shop in Antwerp as the location. SESSIBON turns the venue into an event arena, where a full evening show programme is performed. Building Blocks tells their plans, SESSIBON executes them seamlessly. Tasks included: the (technical) conversion of the location, inventory of visuals, a light & sound plan, the show direction, the choreography, coordination of the models, instructing live camera crew and the photographer...Need we say more?

Client

Kevin Murphy

Year

2018

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