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case story

Pop-up Fashion Experience

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Surprising, good vibes, dance and the latest fashion trends... SESSIBON surprises an unsuspecting audience with an entertaining performance, during which the latest fashions are shown. While hundreds of people become enthusiastic.

The shoppers are treated to short, entertaining shows in which various collections are shown. An experience that'll certainly leave an impression, one that the visitors will talk about.

Simple as it looks... A concept such as this requires lots of preparation. It'll only look credible when everything is perfectly organised. Planning the pop-up actions means analysing the location maps, ensuring that no passageways are obstructed, dividing and styling the collections, preparing the technical provisions and more: SESSIBON creates a complete choreography. From the visible models to the stage hand who places a rope barrier mark the catwalk. Everyone is part of the act.

Thanks to the tight planning, multiple shows can take place on multiple locations, where each brand receives maximum exposure. All the customer's wishes are gathered and all the opportunities the location offers are fully utilised (for more than 100%).


During the event in Ruhrpark Bochum, which took place over two weekends, a catwalk and a golf cart, converted into a mobile DJ booth, created the ultimate wake-up call. Everywhere the golf cart stops, the SESSIBON team creates a pop-up runway. Dancers and models blend in with the shoppers and start their performance as soon as soon as the DJ presses play.

Client

Ruhrpark Bochum

Year

2018

Pop-up Fashion Show Fashion Experience Fashion Trends
Pop-up Fashion Show Fashion Experience Fashion Trends
Pop-up Fashion Show Fashion Experience Fashion Trends
Fashion Trends Pop-up Fashion Show Fashion Experience
Fashion Trends Pop-up Fashion Show Fashion Experience
Fashion Trends Pop-up Fashion Show Fashion Experience
Fashion Trends Pop-up Fashion Show Fashion Experience