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Unexpected fashion days CentrO

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Expect the unexpected when you let the creative minds of SESSIBON run wild. CentrO Placing a standard runway in CentrO isn't an option for SESSIBON.

Instead, there will be an innovative, round catwalk that blends seamlessly into the architecture. Brands like Lacoste, Armani Exchange, G-Star and Scotch & Soda present their brand. Not only through their products, but in a whole experience. SESSIBON takes the mood of a brand and adds all elements of the event to it; from models to visuals. Take Armani Exchange, which released a collection with Martin Garrix for that season. SESSIBON was inspired by the industrial visual imagery of the campaign and this storytelling was interwoven throughout the project, Custom music, Custom images: everything you'd need.

A three-day project that kicks off with a VIP show. To add a call-to-action to this event, SESSIBON also provides pop-up performances during daytime shopping. Models and professional dancers will wow everyone at the shopping centre. Armed with a boombox and a mobile DJ, they'll perform throughout the shopping centre. During this interactive pop-up performance, the public can unwrap the wrapped models so that the collection becomes visible. The promotion draws the audience to the shop, is contagious, divisible and delivers a direct brand activation.

Client

Centro Oberhausen

Year

2018

Oberhausen Centro 8
Oberhausen Centro 5
Oberhausen Centro 4
Oberhausen Centro 1
Oberhausen Centro 3
Oberhausen Centro 6
Oberhausen Centro 7
Oberhausen Centro 2