Unexpected fashion days CentrOgo back
Expect the unexpected when you let the creative minds of SESSIBON run wild. CentrO Placing a standard runway in CentrO isn't an option for SESSIBON.
Instead, there will be an innovative, round catwalk that blends seamlessly into the architecture. Brands like Lacoste, Armani Exchange, G-Star and Scotch & Soda present their brand. Not only through their products, but in a whole experience. SESSIBON takes the mood of a brand and adds all elements of the event to it; from models to visuals. Take Armani Exchange, which released a collection with Martin Garrix for that season. SESSIBON was inspired by the industrial visual imagery of the campaign and this storytelling was interwoven throughout the project, Custom music, Custom images: everything you'd need.
A three-day project that kicks off with a VIP show. To add a call-to-action to this event, SESSIBON also provides pop-up performances during daytime shopping. Models and professional dancers will wow everyone at the shopping centre. Armed with a boombox and a mobile DJ, they'll perform throughout the shopping centre. During this interactive pop-up performance, the public can unwrap the wrapped models so that the collection becomes visible. The promotion draws the audience to the shop, is contagious, divisible and delivers a direct brand activation.